Pre-Flight Compliance Checklist

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🔐 Mandatory — All Materials

"Your capital is at risk" is present REQUIRED

eToro (UK) Ltd entity name is mentioned

FCA FRN 583263 is included (footer or body)

Marketing communication disclaimer present (short or long version)

Content is fair, clear, and not misleading

No directional recommendations (buy/sell/hold specific assets)

All disclaimers are readable (min 8px digital, visible on mobile)

CFD risk warning with current loss rate (50%) REQUIRED

Loss rate percentage is current (verified with compliance)

Risk warning is prominent — not hidden in fine print

Leverage limits mentioned are FCA-compliant (30:1 forex, 20:1 indices, 10:1 commodities, 5:1 stocks, 2:1 crypto)

"Unregulated in the UK" disclaimer present REQUIRED

"No consumer protection" included REQUIRED

"Tax on profits may apply" included

No FOMO language without balanced risk info

24-hour cooling-off period rules respected (no pressure for immediate action)

"Other fees apply" included REQUIRED

Link to etoro.com/trading/fees provided or mentioned

Clarified that 0% applies to real stock/ETF positions only (not CFDs)

"Does not constitute financial advice" REQUIRED

"Past performance ≠ future results" included

Trader performance stats include appropriate disclaimers

No implication that copying guarantees profits

Social media: Disclaimers in the post itself (not just the landing page)

Video: Risk warning in first 5 seconds AND last 10 seconds (for 30s+ videos)

Email: Full entity footer + unsubscribe link (GDPR)

Display ads: Disclaimers legible at banner size (min 8px)

Influencer: #ad/#sponsored + full risk warnings + pre-approved content

Reviewed by compliance officer (Stacey Ishiekwene / Daniel Adebayo)

Approved for publication — date and approver recorded

Copy of material archived for 3-year retention