🗓️ January 2026
Theme: New Year, New Portfolio — Fresh Start for UK Investors
Week 1 (Jan 6-12)
- Blog "5 investing resolutions for 2026 — and how to keep them"
- Social Carousel: "2025 market wrap-up: winners & losers"
- Email New Year blast: "Start 2026 right — 0% commission stocks*"
- Paid Launch Google Search: "best trading app 2026 UK"
Week 2 (Jan 13-19)
- Blog "Stocks vs ISA: where to invest first in the UK"
- Social TikTok: "I bought my first stock for £8" concept
- Social IG Reel: Top 3 stocks the eToro community is watching
- Paid Meta Carousel: 5 product pillars campaign
Week 3 (Jan 20-26)
- Blog "What is CopyTrader™? A complete UK guide"
- Social Twitter thread: "How CopyTrader™ works in 7 tweets"
- Email Education: "ETFs explained in 2 minutes"
- Event Webinar: "Investing for Beginners" (UK-focused)
Week 4 (Jan 27-31)
- Blog "Gold at all-time highs: should UK investors care?"
- Social Infographic: Gold price history 1971-2026
- Paid Launch Gold campaign (Google + Meta + Display)
- Email Gold campaign Email 1: "Gold just hit another record"
🗓️ February 2026
Theme: Smart Investing — Copy Trading, Smart Portfolios, Diversification
Week 5 (Feb 3-9)
- Blog "How to build a diversified portfolio on eToro"
- Social TikTok: "Copy traders who actually know what they're doing"
- Paid CopyTrader™ campaign launch (Meta + TikTok)
- Email Education: "Understanding risk scores"
Week 6 (Feb 10-16)
- Blog "Valentine's Day special: love your portfolio 💚"
- Social Carousel: "5 Smart Portfolios for different goals"
- Social IG Story: "What type of investor are you?" quiz
- Email "Stocks vs CFDs — what's the difference?"
Week 7 (Feb 17-23)
- Blog "Bitcoin in 2026: what UK investors need to know"
- Social Twitter: Crypto market weekly wrap-up
- Paid Crypto campaign (Google + Meta) — BTC/ETH focus
- Event Webinar: "Crypto for UK Investors — opportunities & risks"
Week 8 (Feb 24-28)
- Blog "0% commission trading: what's the catch?"
- Social Infographic: eToro vs HL vs Trading 212 fee comparison
- Email Re-engagement: "We miss you" (30-day dormant)
- Paid Competitor conquest ads (Google: "HL alternative")
🗓️ March 2026
Theme: Tax Year End — ISA Season & Financial Planning
Week 9 (Mar 2-8)
- Blog "Tax year end: what UK investors need to do before April 5"
- Social Carousel: "Tax year end checklist for investors"
- Email "Don't miss the ISA deadline — invest before April 5"
- Paid ISA season campaigns (high intent, high budget)
Week 10 (Mar 9-15)
- Blog "FTSE 100 vs S&P 500: which is better for UK investors?"
- Social TikTok: "Things I wish I knew at 22 about investing"
- Social IG Story: Poll — "FTSE 100 or S&P 500?"
- Paid Taboola native: "British investors switching to this app"
Week 11 (Mar 16-22)
- Blog "How to invest during market volatility"
- Social Twitter thread: "5 lessons from the eToro community"
- Email Smart Portfolios push: "Invest in themes you believe in"
- Event Webinar: "Q1 Market Review & Q2 Outlook"
Week 12 (Mar 23-31)
- Blog "Q1 2026 market review: what moved and why"
- Social Video: "Q1 markets in 60 seconds" (all platforms)
- Email End-of-quarter performance highlight
- Paid Final ISA deadline push — "5 days left"
- Social Community highlight: Top CopyTrader™ performers Q1