Platform-by-platform content strategy for eToro UK organic & paid social
Carousels (product features, market insights), single image (stats, quotes). Clean design, eToro brand colours.
Short-form video: market updates, product demos, "how to" tutorials. 15-30 seconds.
"Which asset is UP today?", "What type of investor are you?" — engagement drivers.
Showcase Popular Investors, community stats, social proof.
"Things I wish I knew", "POV" format, product demos, quick tips. Always hook in first 2 seconds.
Partner with UK FinTok creators. Authentic, not scripted. Must include disclaimers.
"Investing 101" series — jargon-free, visual, entertaining. Build following.
Real-time reactions to market moves, earnings, economic data. Engage with #FTSE100, #GBP.
Educational threads: "How CopyTrader™ works", "Gold explained", "ETFs vs stocks".
Charts, stats, infographics. Highly shareable. Community engagement drivers.
Market analysis, industry trends, eToro insights. Position eToro as a thought leader.
Product launches, milestones, team culture, hiring. Brand building.
Short market updates from eToro analysts. Professional tone.
"How to use CopyTrader™", "Buying your first stock on eToro", platform walkthroughs.
Weekly market wrap-up, earnings previews, sector analysis. UK-focused.
60-second market updates, quick tips, trending topics. Cross-post from TikTok/Reels.