Facebook Feed — 0% Commission Stocks

Objective: Conversions (FTD). Audience: UK, 25-44, interest in investing/finance.

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Disclaimer overlay on image: "Your capital is at risk. *Other fees apply."
Targeting: UK, 25-44, interests: Investing, Stocks, FIRE movement, Money Saving Expert. Lookalike: existing UK FTDs.

Facebook Feed — Social Trading

Objective: Conversions (FTD). Audience: UK, 25-40, beginner investors.

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Instagram Stories

Full-screen 9:16 vertical ads for Instagram & Facebook Stories.

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Story specs: 1080×1920 (9:16). Keep text in safe zone (top/bottom 250px clear). Auto-play video preferred. Disclaimer must be readable (min 18px on device). Duration: 15 seconds max.

Carousel Ad — Product Pillars

Showcase all 5 product pillars in one scrollable carousel. Great for cold audiences.

Each slide links to its LP: Stocks → stocks-lp.html, CFDs → cfd-lp.html, etc. Disclaimer on last slide or overlay: "Your capital is at risk. 50% of retail CFD accounts lose money. Crypto is unregulated in the UK."