Video Concepts — Scripts
Each concept is designed to feel native to TikTok. Creator-style delivery, quick cuts, trending formats.
🎬 Concept 1: "I Stopped Paying to Trade" (15s)
Hook (0-2s): "I used to pay £11.95 EVERY TIME I bought a stock…"
0-2s: Close-up face, shocked expression. Text overlay: "I was paying HOW MUCH?!"
2-6s: Screen recording showing HL fee page → transition → eToro 0% commission screen
6-10s: "Now I pay literally zero commission on US stocks." Show buying fractional Apple shares.
10-13s: "35 million people figured this out before me." Community feed scroll.
13-15s: eToro logo. "Your capital is at risk. Other fees apply." CTA: Sign Up Free
#FinTok#investing#moneytok#stocksAudience: 18-34
🎬 Concept 2: "I Let a Stranger Invest My Money" (15s)
Hook (0-2s): "I let a complete stranger invest my money and this happened…"
0-2s: Hook with text overlay. Intriguing face.
2-5s: "Not just any stranger — a top-performing investor with a verified track record."
5-9s: Show CopyTrader™ interface — scrolling through trader profiles, stats, risk scores.
9-12s: "I tapped 'Copy' and now every trade they make, I make too." Show the copy in action.
12-15s: "CopyTrader™ on eToro. Capital at risk. Not financial advice." CTA overlay.
#storytime#FinTok#investingAudience: 18-30
🎬 Concept 3: "POV: Your Mate Asks About Crypto" (10s)
Hook (0-2s): "POV: Your mate asks where to buy crypto 🤦♂️"
0-2s: Text overlay with trending sound. Relatable reaction face.
2-5s: Quick montage: confused person → complex exchange UI → more confusion.
5-8s: Transition to eToro app. Clean UI. Tap 'Buy Bitcoin'. Done.
8-10s: Text: "70+ cryptos. One simple app." Logo + disclaimer: "Crypto is unregulated in the UK. No consumer protection."
#POV#crypto#bitcoinAudience: 18-28
🎬 Concept 4: "Things I Wish I Knew at 22" (15s)
Hook (0-2s): "3 things about money I wish I knew at 22…"
0-2s: Walking POV or sit-down format. Viral sound.
2-5s: "1. You don't need £1,000 to start investing." Show buying $10 fractional shares.
5-9s: "2. You can copy people who actually know what they're doing." Show CopyTrader™.
9-12s: "3. Paying commission in 2026 is insane." Show 0% commission trade.
12-15s: "eToro. Your money, your markets." Disclaimers. CTA.
#MoneyTok#adulting#investing101Audience: 18-28