5-email drip — financial literacy and product education for UK investors
Hi {{first_name}},
Heard of ETFs but not sure what they are? An ETF (Exchange Traded Fund) lets you invest in a basket of assets — like the S&P 500 — in one trade. It's instant diversification.
Why UK investors love ETFs: Low cost, diversified, easy to buy. On eToro, ETFs are commission-free*. Popular picks: SPY (S&P 500), QQQ (NASDAQ), VWRL (Vanguard All-World).
CTA: Browse ETFs on eToro →
*Zero commission on real stock/ETF positions. Other fees apply. Capital at risk.
Hi {{first_name}},
Every investment carries risk. The key is understanding YOUR risk tolerance. On eToro, every asset and every investor you can copy has a Risk Score from 1 (low) to 10 (high).
Quick guide: Risk 1-3 = Conservative (bonds, blue chips). Risk 4-6 = Moderate (growth stocks, ETFs). Risk 7-10 = Aggressive (crypto, leveraged CFDs).
When copying traders, you can set a Copy Stop Loss — if losses reach your limit, copying stops automatically.
CTA: Explore Low-Risk Investors →
Hi {{first_name}},
On eToro, you can buy real stocks (own the asset, get dividends) or trade stock CFDs (trade price movements with leverage). Here's the key difference:
Real Stocks: You own the shares. Get dividends. 0% commission*. Best for long-term investors.
CFDs: You DON'T own the asset. You can use leverage and go short. Higher risk. Best for experienced traders.
⚠️ Important: CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 50% of retail investor accounts lose money when trading CFDs with this provider.
CTA: Learn More About Stocks →
Hi {{first_name}},
Don't want to pick individual stocks? Smart Portfolios are pre-built, diversified investment themes — managed by eToro's team.
Popular UK choices: BigTech (Apple, Microsoft, Google), RenewableEnergy (clean energy leaders), GoldWorldWide (gold exposure), CryptoPortfolio (diversified crypto).
Minimum investment: $500. Automatically rebalanced. No extra fees.
CTA: Explore Smart Portfolios →
Hi {{first_name}},
Your money, your control. Here's everything you need to know about managing funds on eToro:
Deposits: Bank transfer, debit card, PayPal, Skrill. GBP supported — no conversion needed for GBP deposits.
Withdrawals: Request a withdrawal anytime. Processed within 1-2 business days.
eToro Money: A separate app/card for everyday spending, crypto transfers, and faster withdrawals. FCA-regulated (FRN 900923).
Protection: Eligible funds covered by FSCS up to £85,000.
CTA: Manage Your Account →