Email 1 — Awareness
Audience: All UK users (non-gold traders)

Gold at Record Highs

Subject: Gold just hit another record 🥇 Are you positioned?

Hi {{first_name}},

Gold has hit another all-time high. Central banks are buying at the fastest pace in decades. Inflation persists. Geopolitical uncertainty is rising.

For thousands of years, gold has been the world's ultimate safe haven. And right now, it's making headlines.

3 ways to access gold on eToro:

📈 Gold CFD (XAU/USD) — trade with leverage
🏆 Gold ETF (GLD, IAU) — simple, commission-free*
💼 GoldWorldWide Smart Portfolio — diversified gold exposure

CTA: Explore Gold on eToro →

Past performance is not an indication of future results. Capital at risk. CFDs carry risk — 50% of retail accounts lose money. *Other fees apply.

Email 2 — Education (Day +3)
Audience: Opened Email 1 but didn't click

Why Smart Money Is Buying Gold

Subject: Why central banks are stockpiling gold in 2026 🏛️

Hi {{first_name}},

Gold isn't just for jewellery. Here's why the world's biggest institutions are buying:

🏛️ Central bank demand — Record purchases for 3 consecutive years
📉 Inflation hedge — Gold historically preserves purchasing power
🌍 Geopolitical hedge — Uncertainty drives safe-haven demand
📊 Portfolio diversifier — Low correlation with stocks and bonds

You don't need to buy physical gold. On eToro, you can get exposure in under a minute.

CTA: Trade Gold Now →

This is a marketing communication. Past performance is not an indication of future results. Capital at risk.

Email 3 — Urgency (Day +7)
Audience: Opened but still no trade

Don't Watch Gold From the Sidelines

Subject: Gold is up X% this year. What's your move? 🥇

Hi {{first_name}},

While you've been thinking about it, gold has climbed another X% this month.

We're not saying gold will keep rising — no one can predict the future. But the fundamentals remain strong: inflation, central bank demand, and global uncertainty.

If gold fits your investment strategy, eToro makes it simple:

✅ Buy gold ETFs with 0% commission*
✅ Trade gold CFDs with up to 20:1 leverage
✅ Invest in the GoldWorldWide Smart Portfolio

CTA: Access Gold Markets →

Past performance is not an indication of future results. This is not a recommendation to buy gold. CFDs are complex instruments — 50% of retail accounts lose money. *Other fees apply on stocks/ETFs. Capital at risk. eToro (UK) Ltd, FCA FRN 583263.