7-email drip for new UK registrations — from sign-up to first trade
| Day | Subject | Goal | |
|---|---|---|---|
| 1 | Day 0 | Welcome to eToro 🎉 | Verify + Fund |
| 2 | Day 1 | Your first trade in 60 seconds | First trade |
| 3 | Day 3 | Meet the community | Social engagement |
| 4 | Day 5 | Copy top investors automatically | CopyTrader™ |
| 5 | Day 7 | 0% commission stocks — did you know? | Product education |
| 6 | Day 10 | Diversify with crypto & gold | Cross-sell |
| 7 | Day 14 | You've got £100K to practice with | Demo → Live |
Hi {{first_name}},
Welcome to eToro! You've just joined 35 million investors from around the world. 🎉
Here's what to do next to start investing:
Step 1: Complete your profile verification (takes 2 minutes)
Step 2: Fund your account (bank transfer, debit card, or PayPal)
Step 3: Make your first trade
Or if you'd like to practice first, you already have a £100,000 virtual portfolio to play with — no deposit needed.
Hi {{first_name}},
Ready to make your first trade? It's simpler than you think.
3 quick steps:
1️⃣ Search for a stock, crypto, or ETF (try "Apple" or "Bitcoin")
2️⃣ Tap "Trade" and set your amount (from $10)
3️⃣ Confirm — and you're an investor! 🎉
Not sure what to buy? Browse what's popular with eToro's 35 million users right now.
Hi {{first_name}},
Investing is better together. That's why eToro isn't just a trading platform — it's the world's largest social investing network.
What you can do:
💬 Discuss — Share ideas, ask questions, learn from others
👤 Follow — Keep up with traders you admire
📊 Discover — See what the community is buying right now
📰 Feed — A personalised news and activity feed
Hi {{first_name}},
Did you know you can automatically copy the trades of top-performing investors?
With CopyTrader™:
🔍 Browse investor profiles — see their track record, risk score, and strategy
📋 Copy with one tap — their trades are replicated in your portfolio
🔄 Real time — when they trade, you trade
🛑 Stop anytime — you're always in control
It's like having a fund manager — but you choose who, and you can stop anytime.
Hi {{first_name}},
Here's something most UK investors don't know: on eToro, you pay 0% commission when you buy or sell stocks.*
That means:
✅ Buy Apple, Tesla, or Amazon — no broker fee
✅ Fractional shares from just $10
✅ Real stock ownership — real dividends
✅ 3,000+ US and global stocks
Compare that to £11.95 per trade elsewhere. That's real savings, especially if you trade regularly.
Hi {{first_name}},
The best portfolios are diversified. With eToro, you can access multiple asset classes from one platform:
📈 Stocks & ETFs — 3,000+ from major global exchanges
₿ Crypto — 70+ cryptoassets including Bitcoin and Ethereum
🥇 Commodities — Gold, silver, oil, and more
💱 Forex — 47+ currency pairs
📊 Indices — FTSE 100, S&P 500, and global indices
One account. One app. Every market.
Hi {{first_name}},
Did you know your eToro account comes with a virtual portfolio of £100,000? It's the perfect way to practice before investing real money.
With the Virtual Portfolio, you can:
🎮 Practice trading stocks, crypto, and CFDs
📊 Test strategies risk-free
👥 Try CopyTrader™ with virtual funds
🔄 Switch between Virtual and Real anytime
When you're ready to go live, funding your account takes under a minute. Bank transfer, debit card, or PayPal — it's up to you.