"For UK investors who want more than just a broker, eToro is the all-in-one social investing platform that gives you stocks, crypto, commodities, and CFDs — plus the power of 35 million investors — all in one FCA-regulated app."
Profile: University-educated millennials/Gen Z. Earning £30-60K. Interested in investing but intimidated by traditional brokers. Active on TikTok/Instagram.
Pain Points: "Investing seems complicated." "I can't afford £100+ per share." "I don't know where to start."
Message: "Start investing with $10. Copy the experts. Learn as you go."
Products: Fractional Shares CopyTrader™ Virtual Portfolio
Profile: Experienced investors on HL/ii/Trading 212. Pay commissions. Want more tools, more markets, and lower costs.
Pain Points: "I'm paying £11.95/trade on HL." "I want CFDs and crypto too." "I want better mobile experience."
Message: "0% commission stocks. CFDs, crypto, and commodities. All in one."
Products: 0% Stocks CFDs Crypto Competitor Switch
Profile: Want market exposure without active management. Currently using Nutmeg, Wealthify, or just savings accounts.
Pain Points: "I don't have time to manage investments." "Robo-advisors feel impersonal." "I want more control than a pension fund."
Message: "Copy top traders. Invest in Smart Portfolios. Set it and let it work."
Products: CopyTrader™ Smart Portfolios
Profile: Concerned about inflation, pension value, economic instability. Reading Financial Times, BBC Business.
Pain Points: "My savings are losing value." "I want to hedge against uncertainty." "How do I buy gold?"
Message: "Gold at all-time highs. Protect your portfolio. Trade gold on eToro."
Products: Gold CFD Gold ETFs GoldWorldWide Portfolio
"Your money. Your markets. Your community."
"eToro is the world's leading social investing platform. Trade stocks with 0% commission, buy crypto, trade CFDs on commodities and forex, and copy top investors automatically — all from one FCA-regulated app. 35 million people already use it."