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Strategy, creatives, landing pages, email sequences, content calendar & compliance — everything you need to market eToro to British investors. Built by CMOClaw.
Real stocks, zero commission*
Forex, indices, commodities
70+ cryptoassets
Physical & CFD exposure
CopyTrader™ & Smart Portfolios
How eToro wins in the UK — differentiated from HL, ii, Trading 212, Freetrade, Plus500.
eToro brings the world's markets to every British investor. Trade 0% commission US stocks, explore crypto, commodities and CFDs, and learn from 35 million investors worldwide — all from one FCA-regulated platform. Your money. Your markets. Your community.
Primary: Millennials & Gen Z (25-44) — first-time investors wanting easy, social, mobile-first trading
Secondary: Active traders (35-55) — experienced investors wanting CFDs, crypto & diversification beyond ISAs
Tertiary: Passive investors — copy trading converts who want exposure without active management
Gold Seekers: Inflation-conscious savers looking for gold/commodity hedges
Hargreaves Lansdown — Market leader, traditional, high fees, older demo
Interactive Investor — Flat fee model, established, lacks social
Trading 212 — Free stocks, younger demo, limited crypto
Freetrade — UK-born challenger, basic features
Plus500 — CFD-focused, no stocks
eToro's edge: All-in-one (stocks + crypto + CFDs + social) + global community + CopyTrader™
Each product line has distinct messaging, compliance requirements, and target audiences.
Headline value prop against HL/ii fees. Real stock ownership, dividends included.
For experienced UK traders who understand leverage. Strict FCA compliance required.
70+ cryptoassets. Buy the underlying or trade CFDs.
Gold at all-time highs. Position eToro as the easy way to hedge.
The feature no UK competitor can match. Copy top investors automatically.
Paid acquisition channels optimised for UK FTDs — adapted for FCA regulations.
High-intent keywords: "buy US stocks UK", "best trading app UK", "0% commission stocks". YouTube pre-rolls targeting finance content viewers.
GrowthSocial proof creatives showing community size. Carousel ads for 5 product pillars. Reels for Gen Z crypto audiences. Lookalike audiences from UK FTDs.
GrowthShort-form content: "How I started investing at 22", "Copy this trader's portfolio". UK creator partnerships. Trending sounds + finance angles.
AwarenessReal-time market commentary. Promoted tweets during UK market hours. Engage with #FTSE100, #GBP, #UKInvesting communities.
AwarenessWelcome drip (7 emails), product education, re-engagement for dormant accounts. Personalised by registration product interest.
RetentionPremium placements on Financial Times, BBC Business, City AM, This Is Money. Native content on finance publications.
AwarenessDesktop-heavy UK audience. Higher avg age = higher deposit values. Same keywords, lower CPCs. Often overlooked by competitors.
GrowthPremier League & sports sponsorships. UK financial influencer partnerships. Event sponsorships at FinTech conferences.
AwarenessUK finance comparison sites (MoneySuperMarket, CompareTheMarket). Cashback partnerships. Refer-a-friend with £50 credit.
GrowthEvery asset adapted for UK market — FCA-compliant, on-brand, conversion-optimised.
Conversion-optimised pages for each product pillar — stocks, CFDs, crypto, gold, social trading.
Platform-specific ad mockups for Google, Meta, TikTok, and Display — with UK disclaimers.
Automated email flows — welcome, product education, re-engagement, and gold campaign.
12-week content plan — blog posts, social media, email campaigns, seasonal hooks.
Every disclaimer, every rule, every product — FCA-ready compliance reference for UK marketing.
The full positioning, competitive analysis, audience segmentation, and media plan in one doc.
All marketing materials must include the correct FCA disclaimers. No exceptions.
Must appear on ALL CFD marketing:
CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 50% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.
Must appear on ALL crypto marketing in UK:
Cryptoasset investing is highly volatile and unregulated in the UK. No consumer protection. Tax on profits may apply.
When claiming 0% commission:
Zero commission means that no broker fee has been charged when opening or closing the position. Other fees apply. For more information, visit etoro.com/trading/fees. Your capital is at risk.
eToro (UK) Ltd
FRN 583263
24th floor, One Canada Square
Canary Wharf, London E14 5AB
Stacey Ishiekwene
Daniel Adebayo
This hub contains everything needed to run eToro UK marketing — from strategy to execution. All FCA-compliant, all on-brand.
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